Number plate sells for £12 million in Dubai auction
Polestar would have liked that one
Personal number plates are an easy way to make a car stand out, but they don’t come cheap, especially if you want one with as few letters or digits as possible. That proved to be the case at a recent Dubai auction, where the plate ‘P7’ sold for an astonishing 55 million dirhams, or £12 million.
The staggering sum was paid at the Most Noble Numbers auction held at the Four Seasons hotel in Dubai as part of the Muslim celebration of Ramadan. The auction raised a total of £22m for charity, with the P7 plate being the highlight of the sale. It hasn’t been revealed who the mystery buyer was, but the number seven is considered lucky by the Chinese, and an expat millionaire could be behind the winning bid.
It wouldn’t be the first time that a foreign national has paid a significant sum in another country for a registration plate. Businessman Xian Jun Xu is said to have bought a Rolls-Royce that was registered in the United Arab Emirates just so he could have its ‘XI’ plate.
A personalised number plate is a sign of status for people around the world, with big money paid for some very exclusive registrations. The most expensive of all was purchased in Abu Dhabi, where the number ‘1’ went for around £100m.
Hong Kong also has its fair share of desirable plates and willing buyers to snap them up. The single-letter ‘W’ plate (which is the equivalent of the Chinese word Shan, meaning mountain) sold for £2.74m in 2021. This was closely matched by the letter ‘R’ (considered lucky in Chinese fortune telling), which was sold for £2.7m at a Lunar New Year auction earlier in 2023.
- Car number plate sells for £2.7m at auction
- Royal-themed number plate ‘4 HRH’ advertised for sale at £269,999
Elsewhere around the globe, the 50 US states issue their own registrations, and it’s easy to buy your own personalised plate there. However, they’re not always transferrable from different vehicles — it depends on the state in which you live. The most expensive registration plate purchased in the States was the number ‘6’, which was sold in Delaware for around half a million pounds.
One state that allows transfers is California, although one person is trying to game the system by offering the plate ‘MM’ for £20.4m. There are caveats relating to the online world of cryptocurrencies and NFTs, too, which is probably why it hasn’t been sold.
On the east coast, another opportunistic seller has the plate NEW YORK available. However, since New York State doesn’t currently allow registration transfers, you’ll be stuck with the plate on a mid-nineties Volvo estate car, which doesn’t sound like much of a bargain at £16.6m.
- Digital number plates gain popularity in USA but DVLA says no plans to bring them to UK
- How to put a private plate on a car: the rules, regulations and paperwork you need to know about
Here in the UK, private plates haven’t reached the astronomical prices seen elsewhere, but it has turned into a lucrative revenue stream for the DVLA. The record for the most expensive registration plate was for ’25 O’, which was bought by the owner of Ferrari specialist dealer Talacrest for £518,480 to put on his 250 GT SWB. Also owned by the same person are the plates ‘250 L’ and ‘500 FER’, although these were bought for a lot less.
’25 O’ isn’t the only six-figure plate to be sold in the UK, with the likes of ‘X1’ and ‘G1’ going for similar amounts, while the Rolls-Royce friendly ‘RR 1’ sold for £472,000 in 2018. Another big seller was ‘F1’, which sold for £440,625 in 2008. While it seems perfect for a Formula One fan, or one of the lucky few that owns a McLaren F1, the entrepreneur that bought it has turned down offers of at least £6m for the plate since.
Related articles
- After reading about the record-breaking price for the “P7” plate in Dubai, you might like to find out whether 3D and 4D number plates legal in the UK
- VAN 1TY: five-fold rise in personalised numberplates
- Or check out the revolving number plates fitted to a Belgian MP’s car
Latest articles
- Omoda 5 prototype review: Bargain family SUV is solid first effort for new Chinese brand
- Dacia Duster 2024 review: Rugged, affordable SUV modernised with electrification and quite the glow up
- Audi A3 Sportback 2024 review: Softly, softly, catchy premium hatchback buyer
- New electric-only Mini Aceman fills gap between Mini Cooper hatch and Countryman SUV
- Tesla driver arrested on homicide charges after killing motorcyclist while using Autopilot
- Porsche Macan 2024 review: Sporty compact SUV goes electric, but is it still the class leader for handling?
- F1 2024 calendar and race reports: What time the next grand prix starts and what happened in the previous rounds
- Aston Martin DBX SUV gets the interior — and touchscreen — it always deserved
- Nissan unveils bold look for updated Qashqai, still made in UK
