THERE’S NOW another incentive to avidly follow England in this year’s FIFA World Cup: every time the team scores, Auto Trader will gift one lucky a winner a brand new car.
In order to be eligible for a prize, football fans are required to post a message to Facebook, Twitter or Instagram whenever England scores a goal, remembering to include the hashtag #AutoTraderGoals.
Auto Trader hasn’t forgotten about those people without social media accounts: participants can also enter using their email address — via the autotrader.co.uk/goal — each time England fires a ball into the back of the net.
From the combined pool of entrants for each goal, one winner will be selected at random to receive one of four cars (chosen by Auto Trader): an Alfa Romeo MiTo, Abarth 595 hot hatch, Jeep Renegade or Fiat 500x.
The competition will officially commence on Monday, June 18, with the first prize draw opening as soon as England scores its first goal; with luck, in its match against Tunisia.
Former England player and competition ambassador John Barnes said: “It’s impossible to describe the feeling of scoring a goal in the World Cup, but I imagine winning a brand-new car is up there too, and I’ve got my fingers crossed for a flood of England goals this summer.”
He added: “The three lions fly to Russia this week with one of the youngest squads to ever play for England in the World Cup. I’m hopeful this tournament will show the fruits of what this new generation is capable of, so I’m confident Auto Trader will be giving away plenty of new cars during what hopes to be a memorable World Cup.”
Many England fans will no doubt be hoping the car giveaway turns out to be an expensive venture for Auto Trader.