Test your knowledge: For what lifestyle product did Bentley collaborate with Zai?

Name the tie-up

Bentley merchandise - Continental GT

FROM HANDBAGS to hotel rooms, Bentley fans can now accessorise their lifestyles with luxury goods and fittings from the Crewe-based car manufacturer .

Search for and buy your next car on driving.co.uk

The range of products has been launched by Daniele Ceccomori, head of product design at Bentley, who told Driving why the company’s perfumes and furniture are more than just a money-making exercise.

“Cars are so desired and because they are a very dominant product in our daily lives, it is strange that we often isolate them,” said Ceccomori. “I realised there should be more of a link to other aspects of our daily lives.”

Six years ago, Bentley began a partnership with Zai, a Swiss company, to add a limited edition item to its portfolio, which now costs £7,650. What did the companies produce? Scroll down for the answer.












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Bentley merchandise Zai skis

The head of Bentley Motors tried a pair of Zai skis in 2009 and decided that the companies should work together to design a Bentley-branded set. The skis were launched that winter, costing £5,900 in a limited edition run of 250.

Since then, a further design has been launched, which is claimed to combine “cutting-edge technology with a long tradition of craftsmanship”.Made with a base of cedarwood, the skis feature a lattice pattern, which is said to be inspired by Bentley’s diamond motif. They are on sale now and cost £7,650.