DECIDING BETWEEN a Subaru BRZ or a Toyota GT86, its twin rival, has got easier after Subaru slashed the BRZ’s price, making it just over £1,100 cheaper.
The price of the BRZ SE Lux manual has been cut by £2,500 to £23,995 on-the-road. This compares with £25,110 for the identically specified Toyota GT86.
Subaru says the BRZ’s price reduction is due to an improving exchange rate and the arrival next month of the all-new, high-performance WRX STI saloon costing £28,995.
But while the price cut, which takes effect from May 1, may delight future purchasers of the BRZ, those who have just ordered one at the old, higher price, have less reason to smile. Subaru is not offering them a retrospective price reduction.
A spokesman said: “We have made no allowance for customers who have just bought a BRZ at the old price. They will need to discuss their situation with their dealer.”
According to CAP, the car price experts, the price reduction will depress the prices of nearly new BRZs and GT86s but long term, the effect will not be noticeable.
“There’s so little difference between the two cars that over time, they are each worth the same as the other,” said Mark Norman of CAP. “For example, a two-year-old BRZ with 20,000 miles has a trade value of £15,100 and a retail price of £17,595, the same as a Toyota GT86.”
Since the model’s launch in 2012, Subaru has sold 300 BRZs. In the same period, Toyota has sold 3,500 GT86s. A spokesman for Toyota said it had no plans to drop the price of the GT86 in response to Subaru’s reduction.