News: Europe’s first Bugatti fashion boutique to open in London

Can’t afford the car, then buy the watch

Bugatti Collection 2

IF YOU can’t afford one of its £1m cars, at least you might be able to stretch to one of its handbags or jackets.

Bugatti, the luxury sports car maker, is opening its first European fashion boutique in London, later this year.

The car maker has confirmed that the store will be located at 20 Brompton Road, in Knightsbridge. It will display not only products from the Ettore Bugatti Lifestyle Collection but also watches by Parmigiani Fleurier, and glass and jewellery by Lalique.

The car maker, whose Veyron 16.4 Super Sport is officially the world’s fastest production model, presented its first clothing collection at Milan Fashion Week last year.