News: Ford launches new premium Vignale sub-brand

Posh Fords on the way

WITH HIGHER specification models accounting for more than half of its large-car sales in Europe, Ford is launching a luxury sub-brand it hopes will appeal to people buying premium cars.

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Customers in Europe who opt for a Ford Vignale (pronounced vin-ya-lay) will be getting a version of an existing car in the manufacturer’s model line-up but with unique design elements, high-quality craftsmanship, an exclusive specification and advanced technologies, along with benefits that include VIP air-travel, with chauffeuring and dedicated check-in.

The first model to receive the Vignale treatment is the all-new Mondeo in both four-door saloon and estate guises, scheduled to arrive in showrooms from early 2015.

The Ford Mondeo Vignale Concept, unveiled today, is what Ford calls an “initial vision” of the brand. It sports bespoke 20in alloy wheels along with detailing such as chrome door handles and mirror caps, quilted leather interior trim and seats, embossed scuff pates and luxury floor mats.

The car also has a unique front bumper, mesh grille and fog lights, along with changes to the centre console. The Mondeo Vignale Concept also comes with “Nocciola” dark brown coachwork, exclusive to the Vignale range, and enhanced smartphone integration with wi-fi capability.

“Vignale represents the highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective,” said Stephen Odell, Ford president of Europe, Middle East and Africa. “The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity.”

More Vignale models will follow the introduction of the 2015 Ford Mondeo Vignale.