Buying guide: 10 cars for superboomers

Over 50, feeling a bit flush and fancy a new car? Try these for size

Superboomers Buying Guide

ON THE high streets and the internet, in the art galleries and the mountains earnest young clipboard holders have identified a new species of consumer called the superboomer.

No, not the babyboomer; that’s the superboomer’s less successful contemporary, born at the same time (around the 1950s and early 1960s). There are loads of them but for the purposes of the new research that has just been published (and the telecommunications company that commissioned it) they’re a bit last week.

The superboomer is altogether richer, bolder, healthier, more enterprising and more prepared to embrace the new. And though he or she is well into their 50s, they are, so the clipboarders claim, reshaping our culture, challenging our aspirations and re-engineering our society.

According to experts, their impact on cars and motoring is already being felt. Jay Nagley of Redspy, an automotive research consultancy, says superboomers grew up in households where one car, typically a Ford Cortina, did everything. Today, with car prices lower relative to wages and easy credit access, it is usual for superboomers to have a choice of cars: an SUV for general duties, a sports car for themselves and possibly even a city car for short, urban trips.

“The proportion of niche to mainstream cars has grown with older, more affluent buyers driving the change,” said Nagley.

Here are 10 cars that should be on superboomers’ shopping lists:


Everyday hero: Mini hatchback

Superboomers: Mini hatch

Shopping, holidays, trips to see the kids: you can take the Mini anywhere. Now, with the arrival of the new five-door, you can even get the grandchildren in the back.

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Pocket posh: Audi A1

Superboomers: Audi A1

Like a superboomer, the little A1 lets its quality, style and ability do the talking, rather than anything so crass as the flash suit of a much larger car.

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SUV with a difference: Porsche Macan

Porsche Macan

Compact and sporty, but practical, too: it’s the Porsche you always promised yourself and, as with its larger sibling the Cayenne, no-one can say there’s isn’t room for the shopping. Only the Macan is better looking and more compact.

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Money-wise: MGB GT


Financially savvy, the superboomer knows a well-bought classic will earn more money than their pension fund. If it was a bedroom poster model from wayback, so much the better.

We may not have the MGB GT but search for and buy other MGs on


Shopaholic: Toyota Aygo

Superboomers: Toyota Aygo

With its turn-on-a-sixpence handling, sharp styling and miserly thirst, the Aygo (and sister models the Peugeot 108 and Citroën C1) is a great shopping companion.

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Forward thinker: BMW i3


The i3 isn’t the only electric car out there but it’s one of the most futuristic and with BMW’s backing, the one that comes closest to making a persuasive case for a switch to battery power.

We may not have any BMW i3s for sale but there are plenty of BMWs on


YOLO: Land Rover Defender

Land Rover Defender

Like a superboomer, the Defender isn’t getting any younger. In fact, this is the model’s final year of production. So on the basis that “you only live once”, buy one and have that adventure of a lifetime, while stocks last.

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Back to basics: Caterham Seven

Caterham Seven

Yes, it goes around corners like a rabbit at a greyhound track but the best thing about the Seven is its fettler-friendly construction. Sunday mornings and a box of spanners were made for it.

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In the eye of the beholder: Kia Soul

Kia Soul

It’s a look that divides opinion but essential qualities such as its seven-year warranty and strong residual values could swing the balance.

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Life’s a blast: Jaguar F-type

Superboomers: Jaguar F-type

After a life spent journeying, isn’t it about time you arrived? The F-type won’t take the family on holiday. It’s not even much good on the supermarket run. But it will bring a smile to your face like no other.

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