Watch Aston Martin's highly anticipated Geneva show press conference here

The prestigious brand has some "ground-breaking unveilings" to showcase

OF THE many press conferences that are being held at the Geneva Motor Show today, the the one making most waves may be Aston Martin’s… and you can watch it live.

It’s especially worth watching if you’re a fan of pure-electric cars as the headline unveiling will be the Lagonda All-Terrain luxury SUV concept car — which will become a production model by 2021.

Aston Martin won’t just be pulling the covers off a luxury SUV at Geneva, either. Complementing the Lagonda will be an array of “ground-breaking unveilings”.

What these models will be won’t be known until later this morning but there’s a strong chance that one of them will be the Project 003 hypercar that Aston Martin began teasing last month, and we’d put our money on another sports or supercar offering.

If that sounds like your car-based cup of tea, then tune in at 9.55am GMT today.

2019 Geneva Motor Show: a bluffers guide to the star cars (updated)