ANYONE OUT for a late-night stroll in Kuala Lumpur today would have been forgiven for thinking their cocoa had been spiked.
As part of its Amazing in Motion campaign, Lexus suspended a vast team of acrobats and stunt professionals around the city and dressed them in illuminated suits.
The figures, called “Lightmen”, were arranged and secured by harnesses in a long line and positioned on the sides and rooftops of skyscrapers, as well as above busy roads. Each stunt artist wore a suit studded with 1,680 LEDs that were wirelessly activated in sequence by computer to give the impression of one Lightman free running across Kuala Lumpur.
Astonished onlookers saw what appeared to be a lone acrobat scaling skyscrapers, leaping over trees and vehicles, and climbing advertising hoardings.
Lexus filmed the whole thing. The result, called Strobe, has a soundtrack by New York producer DJ Danielle “Danz” Johnson called, naturally enough, Running.
Commenting on the project, Mark Templin, executive vice president of Lexus, said: “Strobe showcases our imagination through innovative design and technology. It builds on Lexus’s ambition to connect with the hearts as well as the minds of consumers.”
Surely, after all that effort, the car maker deserves to sell a car or three?