E-bike advert that focuses on vehicle pollution banned in France for creating ‘climate of anxiety’

AN ADVERT for an e-bike made by VanMoof, a Dutch company, has been banned from French television after it was deemed to create “a climate of anxiety”. The advert, obviously intending to show the benefits of cycling over driving, depicts scenes of air pollution, traffic jams and car wrecks in the reflection of a car, … Continue reading E-bike advert that focuses on vehicle pollution banned in France for creating ‘climate of anxiety’